Your Favorite One - Developed in Italy

Beautiful hair starts with expert care

Founded by a team of passionate professionals with decades of experience in hair cosme tics, fav.one was born out of a desire to create a single, intelligent brand that truly understands the evolving needs of damaged, treated, and fragile hair.

Founded by a team of passionate professionals with decades of experience in hair cosme tics, fav.one was born out of a desire to create a single, intelligent brand that truly understands the evolving needs of damaged, treated, and fragile hair.

About fav.one

Developed in Italy, our formulas are crafted by expert chemists and cosmetic technologists, incorporating the latest trends and the most effective active ingredients. All products are manufactured in one of Italy’s leading cosmetic laboratories, ensuring exceptional quality and performance.

Explore our Products

Crafted by expert chemists

Everyday Hydration and Shine

FAV-1 DAILY SHINE

Created for daily care, this line gently cleanses and conditions hair, leaving it silky-soft and naturally glossy. It is perfect for normal to slightly dry hair, offering effortless daily maintenance with beautiful results.

Intensive Hydration for All Hair Types

FAV-1 AQUA WAVE

Dedicated to delivering deep hydration and moisture retention, Aqua Wave is ideal for dry, dull, and dehydrated hair. It revitalizes and replenishes moisture levels, restoring softness, shine, and natural movement.

Smoothing and Anti-Frizz Care

FAV-1 TOTAL FLAT

Specially designed to control frizz and smooth unruly, coarse, or curly hair, this line helps achieve sleek, manageable styles. The Total Flat range is perfect for maintaining smoothness and softness with each wash and condition.

Deep Repair and Restoration

FAV-1 112 RESTORE

This restorative line is specifically developed to repair and rejuvenate chemically treated, colored, bleached, or damaged hair. With regular use, it deeply nourishes, strengthens, and revitalizes, significantly improving hair health and resilience.

Nourishing Protein Enrichment

FAV-1 MILKY BOOST

Formulated with nourishing protein complexes, Milky Boost provides intensive nutrition and strength to dry, weakened hair. It is ideal for restoring vitality, shine, and softness, making hair visibly healthier and more resistant to daily stress.

Sebum-Balancing Haircare

FAV-1 BALANCE CONTROL

This range is specially formulated to regulate and balance the scalp, effectively managing excess oil and restoring comfort. Ideal for oily and problematic scalps, it helps maintain freshness and promotes healthy-looking hair.

All-in-One Thermo Protection and Care

FAV-1 ALL IN ONE MULTI THERMO

Designed as the ultimate multi-tasking solution, this line provides comprehensive hair care, heat protection, and styling convenience. Suitable for all hair types, especially those frequently exposed to thermal treatments and styling.

Your Favorite One - developed in Italy

What makes fav.one different?

It’s our dedication to delivering high-performance solutions that are both professional and deeply personal. Every product is designed to answer real challenges faced by hairdressers and clients alike — with visible, reliable, and lasting results. We don’t believe in one-size-fits-all beauty. We believe in tailored care, intelligent formulas, and trust built over time.
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